In a blog post in October I mentioned my blossoming jewelry business as an advisor with Lia Sophia jewelry. At that time I didn't realize how short that blossom would be or how my stint in direct sales would quickly go from good to bad.
I was introduced to Lia Sophia jewelry through a networking friend. She had been with the company for six years and she seemed to genuinely enjoy every minute. I also did my own research. I Googled and I Googled some more and I couldn't find any red flags. I liked the fact that the company had been in business over 25 years, that it was family owned, and that they produced a quality product with a lifetime guarantee. I've always loved fashion and jewelry so I figured what the heck! Plus what girl doesn't want to get paid to play with jewelry?! I didn't get voted best dressed in elementary school for nothing. ;)
|This was so me!|
My first three months were great. Selling jewelry at parties and sharing the love of jewelry was a blast. I was even able to recruit two of my hostesses that had $1,000 parties. I just knew I was on my way to eventually walking the stage as a top seller at a conference.
I hit a slump in November as I wasn't prepared for my recruit's parties to go to them which then left me partyless. Even though I hit this bump in the road I was prepared to stick it out. I mean what journey doesn't have road blocks...
|Lia Sophia Jewelry of the Day|
This new hit me like a ton of bricks and it soon felt like a death. Even though my tenure with the company was short I was starting to feel at home. I bought the story that the Kiam family was always looking out for the best of the company. I got to know them through the pictures in the catalog and I enjoyed telling people the touching story that when Victor Kiam took over the company from his father he decided to rename the company Lia and Sophia after his daughters. I also was working towards earning the trip to Atlantis in 2015 and I was looking forward to the new Spring/Summer collection that was coming out in January.
But in one day, in one 7 minute phone call it was all over. Not only my dreams of earning my first sales trip but the income of many of the women who worked their Lia Sophia business full-time and supported their families with home parties. In 30 days it would all be over. As a consolation the advisor commission was increased from 30% to 40%, the leader commission was increased from 40% to 50%, and the whole catalog was discounted 50%.
As you can imagine, it was straight chaos in the Lia Sophia Facebook groups amongst the advisors as the news spread. Some were grateful to have the opportunity to make an income for the next 30 days, others were angry at the way the news was delivered, and groups that were once dedicated to growing our Lia Sophia business turned into sales showrooms as advisors starting selling their collections. There were also many discussions of where to go next.
In the following days I was confronted with a roller coaster of emotions. I considered giving up direct sales altogether, and if not direct sales, at least jewelry for sure. I looked at other jewelry companies but none had the sparkle and shine of Lia Sophia but my search will continue.
Have you ever been in direct sales? What was your experience?