|ItsJudyTime & ThatsHeart Palette Launch|
On Saturday, December 7th in Hollywood, CA popular YouTube vloggers Its Judy Time and Thats Heart simultaneously launched makeup palettes for BH Cosmetics. These particular vloggers were new to me so I was not aware of their popularity or the fact that almost 2,000 people would stand in line for hours for a chance to meet them and purchase their palettes. My mind was soon to be blown!
|Some of those in line|
The event started at 1 p.m. and you would have thought Miley Cyrus was in town with the line that was wrapped around the building. I arrived with fellow blogger, Naturealessence, and when we saw the line we were going to head home but it seemed to be moving pretty fast so we figured we would give it 30 minutes and then head home if it did not work out. Well, thirty minutes turned into 3 hours!
While in line we chatted it up with some Its Judy Time's fans as they filled us in on her background and YouTube history. It was absolutely fascinating because I had never seen this kind of affinity for a vlogger before. Like any true fan these girls not only knew about all things Judy but they knew about her husband, her daughter, her pregnancy with twins, her best friend, her husband's best friend, where she lived and all about her three YouTube channels. The fans in line were just as excited as they let out screams when any of Judy's entourage made an appearance.
After three hours in line we were able to purchase the palettes and some other makeup but we missed the one-on-one photo op with Judy herself as she is pregnant and was exhausted after a long day of signing autographs and taking pictures. Rebecca and I were satisfied with our makeup purchases so we called it a day.
If you were able to attend the BH Cosmetics makeup launch please leave comments about your experience and enjoy my pictures of the day below.